ARTICLES

This is How You Can Make The Online Madness Work For You

It is a madness, wouldn’t you agree? It gets worse and then way better. Bear with me. Having been involved in a number of volunteering organizations, I did feel their pain, every day. So many ideas and programs and yet so very few resources and so little time to do all that. Going online promised

Read More »
Marketing
emil

Please Find Your New Website Inside My Email

If you own a website, you are no doubt receiving unsolicited emails from developers telling you how they will change your life forever. Oh and how affordable they are but not as affordable as their cheap-crappy competition. I used to send those emails. Not your typical ones that you receive, made with templates with details filled

Read More »

This Is How Much Your Time Spent Online Is Really Worth

If you run a small business you will typically need to spend 50-100 hours online every single month. To create content, engage on social media, fix shit that happens, etc. Going with a decent $50/h of your time (I know, you are worth MUCH more, but for the sake of simplicity stick to this) that

Read More »

Grandma and Grandpa Love Technology

You’re probably not aware of it, but you’re on the Internet right now with your smart phone, tablet, laptop etc. Guess what? Your grandparents too!     Even if grandparents are not so called “computer savvy”, they can still easily adopt some of the current and continuously evolving technologies. Why? The reason is, to make

Read More »

This Is Why Online Marketing is Your Salvation

Ready to be shocked? Read on (it is just a bit further down, I promise!) You’re happy with your business as it is. You have a brick and mortar store, have your customers and things had been going pretty well for quite some time. The only place you can be found online is occasional mention

Read More »

Non-Profits are Victims of The Online Revolution

If you thought that going online for a company is challenging, wait until you try it as non-profit or volunteering community. As a volunteering community, such as sports clubs, charities, even big volunteering organizations such as Lions or Rotary you are mostly dependant on volunteers who not only have the tech knowledge but also have

Read More »
Free
emil

This is Why Free Websites Cost You Your Business

The free content era has brought on a true menace. The free service era. Where you pay $0 upfront only to lose track of how much of your time, effort and patience you had to invest afterwards. Before you are forced to hire someone for money to fix everything that went wrong. Enter free websites.

Read More »
Internet
emil

Who Broke The Internet?

Internet is capable of automating most of your marketing tasks, and that is amazing feature, would you agree? And once automated there is nothing to do, right? This is the common sense. This is what we call it automation. But then you try to add a Google ad using Adwords and you realize how disconnected

Read More »
Internet
emil

Why Search Engines Are Breaking Your Business

Today the biggest thing in the online world is being able to be louder than the rest, so your audience can notice you. We live in a constant race after perfect search engine keywords so that Google ranks our business higher and higher. Which is funny Because in the ancient times before google, there was

Read More »

The ABC’s & D’s of Fun Speaking

During the Fall Session at our Academy first we encouraged students to use a bit of technology in their speeches. Of course they’ve got excited as these are junior high and high school age students. We even asked if they use any Social Media in their every day lives. Of course – big surprise- they

Read More »

My Gratitude list for Thanksgiving

This year had a challenging start for me for many reasons. The most significant of which was to stop volunteering for an organization after almost three decades. I faced the fact that majority of members have nothing to do with the organiztion’s cause. At one moment I questioned the whole importance of volunteering but it

Read More »

My 3 Words To Guide Me Through 2016

On January 5th, 2016 I retweeted Hannah Morgan’s @careersherpa 3 words for 2016. The conversation went like this: EZ: “3 Words To Guide Me Through 2016 by @careersherpa #motivation #career “ HM: “@EmokeZ Thank you for sharing! Do you have 3 words? “ EZ: “Thanks for asking @careersherpa about my 3 words. I think I’ll

Read More »

Checked Under The Bed? No Periscope?

Apple & The Rest It’s graduation season, so I was watching, amongst others, Tim Cook Apple‘s CEO passing down advice to college grads. I loved how Cook started things off with a little humor, breaking the ice with a “please silence your cellphones” announcement before getting into the speech. “For those of you with an

Read More »

No Angle? No Business!

Winnie The Pooh A few days before my twins had been born, I purchased them a small Winnie The Pooh. And then 2 more later on. At the age of 9 one of them still cannot imagine going to bed without Winnie. Not just any of the three, but one particular. The one that I

Read More »

Simple ways to be “Mobile Friendly” in Google Search Results

The Link Mother’s Day meets Google policy. Ever been in a situation where something completely innocent triggered an entire avalanche of ideas on something that seemed only remotely related? For Mother’s day weekend we decided to hike at Whatcom Creek Waterfalls in Bellingham, WA. We met a couple with a puppy and 15 years old

Read More »

Online Marketing with Tooth Extraction

You have this terrible toothache and you go to your dentist. Your dentist then hands you over to her/his just-hired I-can-do-that-too assistant that can perfectly follow tooth-extraction steps from the user manual. Let me guess… You will RUN for your life. Welcome to the world of online marketing today.       THE MESS You

Read More »

Valentine’s Day Technology Resources

Valentine’s Day is a chance to give our loved ones reassurance that we care — and a sign of our affection. Whether your Valentine is a friend, family member, new date, treasured spouse or business partner we want a gift for them that will make them smile. According to experts in order to have a

Read More »

Marketing Carrot of Gold. Huh?

Are You a Cook? Saying that you’re good at online marketing just because you’re good at marketing is like saying that you are an expert sushi maker just because you do amazing BBQ. Oops. And yet this is what we are seeing today in the online marketing world. So wrong. So damn wrong. And guess

Read More »

The Three Amigos of Online Presence

Every single day we are bombarded with email, articles, on how important online presence is for us. I totally agree with most of them if – and only if – your online presence benefits you, your family and your business. I can tell you how online presence benefits me, my family and business. My mom

Read More »

How wearable tech will change your life

 2015 International Consumer Electronics Show (CES)  is in full swing in Las Vegas where wearable technology is promising to take over the world especially to those who are into fitness, clean air, with chronic pain or cool kids to name a few. Imagine wearing a biometric T-shirt full of sensors. Yes, it is here. OMsignal

Read More »

How can disabled achieve more in life?

People living with disability, today have a better chance for a quality life than ever before. It isn’t all roses but if we only look at accessibility, technology has made huge advances. Here I want to explore two of the latest developments that could work for anyone but disabled people have the real potential to

Read More »

When Leadership Fails

Did you know that most of those who have the biggest positive impact on our world, never get paid for that? With December and Advent upon us, usually we reflect back on the past year. And because this time is also about giving and not only receiving, I decided to reflect back on my volunteer

Read More »

How Public Libraries Can Boost Your Business

Today, if you haven’t been to the clouds yet, you are out of the game! We all appreciate the great impact of free public WIFI use in: coffee shops likes Starbucks, malls, libraries, in Hospitals main areas, movie Theatres, some restaurants, schools, colleges, universities etc. With the help of online storage such as dropbox (http://dropbox.com)

Read More »

6 Reasons Why You Don’t Want a Website For Your Business

Here is the naked truth. You have a business? Don’t ever have a website. Because having a website will ruin you. You need something else. Something more and yet less. Come again? No Website? You see, websites had a very bright and promising start back in the days. In the late 80’s and even 90’s having

Read More »

Strategy will Kill You

The Ball is not round Here’s a puzzler: What is it the Soccer World Cup is NOT about? I’ll tell you: Soccer. Think about it. If you are there as a team, you certainly know about one thing. Soccer. Yes, I hear you. Not all teams are equal and blah blah blah. Typical excusioninsm. But

Read More »

Monday: Your Undoing!

This is Crazy, right? Far fetched, isn’t it? Monday and inspiration in the same sentence? Holly cow, I must be brave. Or crazy. Well, I invite you to find out. The Foreplay Imagine a beautiful Sunday. Everything is perfect… Except it isn’t. Your mind is already 24 hours ahead of you, contemplating everything that is

Read More »

My HeartBleed and the Apocalypse of Internet Security

The Internet Security: Now It Bleeds So have you heard about the Heartbleed of mine? It is big. Almost as big as the Y2K monstrous bullshit of the internet security problem. Yes, now we have our hearts bleeding. All of us apparently. But who am I to talk? Let’s just say, someone who has spent

Read More »

An Easy Read

When you look at REDEZIGNIST, you see EZ is at the core.  Now the company founders, being Emoke Zimmerman and Emil Zimmerman, may have something to do with that fact.   Although, the real core of The Redezignist is ez.  It’s as easy as that.  Easy is the core of how The Redezignist optimizes your

Read More »

New Top Level Domains? Beware!

The Top Level Domains Top Level Domain: .com .ca .org, etc We use these every day. And they are awesome as they form part of the online identity. But this business is becoming stinky! You Are Hopeful You are full of ideas for your blog, website and now that you can have an internet address

Read More »

How Business, Technology and CrossFit are linked?

Can Business, Technology and CrossFit be linked? To properly gear up for the upcoming year I decided to take a look at where I can improve within some of my core values – mind, body, spirit – which help keep me balanced, focused and intentional in both my professional and personal life. The decisions fell

Read More »

Quality is a Bitch

Quality is a Bitch, I am telling You Quality is a bitch. Seriously. According to the Oxford Dictionary, quality is defined as: “the standard of something as measured against other things of a similar kind; the degree of excellence of something” This is true – linguistically speaking – but at the same time a huge

Read More »

Emerging Technologies 2014

Emerging Technologies – CES 2014   Avegant’s Glyph headphones beam images directly to your eyes Avegant is a brilliant example for emerging technologies in 2014. Avegant has announced that its next generation of wearable display devices called the Glyph will demo at the Consumer Electronics Show in Las Vegas early next month and will make

Read More »

A great idea for New Year Resolutions

A great idea for New Year Resolutions   December seems to be a time for New Year Resolutions, when people pause to reflect on their lives and consider what they would like to see happen in the new year. I know this is true for me. 2013 has been pretty incredible with the business going,

Read More »

Leonardo Da Vinci, The Greatest Software Developer Ever

Leonardo Da Vinci, The Greatest Software Developer Ever Leonardo Da Vinci was one of the greatest Software developers ever. Oh, wait I hear ya, there was no C++ back then. Not even computer? Okay I must have misfired this one. Or Did I? We have to look at what Leonard did and said. Leonardo is

Read More »

What is outsourcing?

What is outsourcing? For the last one and a half years, I have worked on few web-based entrepreneurial projects. With my first project it was easy, I could do everything all by myself starting from research, business and technical requirements, design, implementation, test and Quality Assurance. I was very proud of myself. When one project

Read More »

Leadership Styles – Dinosaurs vs Us

Leadership Styles Your boss wants to get the job done and he/she hijacks – in other words hacks – your company account. You are full of ideas but your bosses don’t give a damn? Leadership styles, boss-ship styles. Like apples and oranges. You think it can’t happen? Or perhaps it sounds all too familiar? Big

Read More »

iPad app and iPhone app for kids Ages 5 and up

iPad app and iPhone app for kids Ages 5 and up We are in the middle of the summer break but it’s time to think to refresh our 6 years old twins math skills. School starts within a month and our math skills needs to be refreshed. Maths is boring, right? Well, actually no. We

Read More »

iPad and iPhone apps for kids

iPad and iPhone apps for kids Let’s start with going back to first day of school after winter break. Our 6 years old twins- came home excited that some of their classmates received iPad from Santa and these kids are the cool kids in the class. I was wondering how we could take advantage of

Read More »

What is the 21st Century?

What is the 21st century? What we have to realize that things changed in the past few years technology is part of our 21st century everyday lives. So what is the 21st century? You’re probably not aware of it, but you’re on the Internet right now with your smart phone. It’s great, isn’t it? Soon

Read More »

HOW TO INCREASE SALES?

How to increase sales? According to the research made by McKinsey & Company ‘s and published by Forbes B2B organizations need to develop a much deeper understanding of the modern Customer Decision Journey (CDJ). The biggest challenge what small businesses face today is how to increase sales. The only lasting solution is to have customer

Read More »